The History

Snowboard East
Brianna Edmonds Brianna Edmonds

Snowboard East

By the fall of 1980, my wife Denise and I had relocated to the green mountains of Woodstock, Vermont, a quintessential village with a rich history in skiing and outdoor sports. The area was surrounded by ski areas. However, none of them allowed snowboarding and I intended to change that.

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The Commercial
The Early Days, Snurfer Brianna Edmonds The Early Days, Snurfer Brianna Edmonds

The Commercial

I was in the middle of a staff meeting when the phone rang. On the other end was a New York City executive with the J. Walter Thompson (JWT) advertising agency, one of the largest in the world at the time. He was curious if I would like to appear in a television commercial featuring Snurfing…

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The Dawning
The Early Days, Snurfer Brianna Edmonds The Early Days, Snurfer Brianna Edmonds

The Dawning

My family moved to New Jersey from Alabama in November of 1961. I knew nothing of deep snow and winter activities and I had never experienced either. Fast forward three years, to the winter of 1964, when my new friends invited me to tag along to the local sledding hill in town…

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